Late in 2013, Xtreme CEO Greg Rankich was approached with an interesting opportunity – and one that would most definitely change lives, including his own.
Each year, the Leukemia & Lymphoma Society (LLS) runs their Man & Woman of the Year Campaign – a national 10-week long campaign to raise funds for blood cancer research in honor of local children who are blood cancer survivors, the Boy & Girl of the Year.
With the Washington-Alaska chapter working to launch their flagship Man & Woman of the Year Campaign, Greg was asked to be one of the male candidates, and dedicate 10 weeks in the Spring of 2014 to do whatever he could to raise funds for the LLS and potentially be named the Man of the Year, by raising more funds than his competitors.
Greg was more than happy to jump on the opportunity to support LLS and its longstanding mission to find a cure for blood cancers and improve the quality of life of patients and their families.
New hope to find a cure for blood cancers has never been greater, and the importance of this campaign and the work that LLS does is incomparable.
- An estimated 1,012,533 people in the United States are living with, or are in remission from, leukemia, Hodgkin lymphoma, non-Hodgkin lymphoma, or myeloma.
- Approximately every 4 minutes, someone new is diagnosed with blood cancer.
- Approximately every 10 minutes, someone dies from blood cancer.
- Leukemia causes more deaths than any other cancer among children, adolescents, and young adults.
After 10 shorts weeks, Greg was named the Man of the Year for the Leukemia & Lymphoma Society Washington-Alaska Chapter, raising a total of $50,627!
The 2014 Man and Woman of the Year for the Washington/Alaska chapter was announced at the Grand Finale Celebration on Saturday, May 17th at the Seattle Marriott Waterfront, where candidates, survivors, sponsors, campaign teams, friends, family, and other LLS supporters gathered to honor the Boy & Girl of the Year and the achievements of all of the candidates.
On July 28th, 2014, representatives from the Leukemia & Lymphoma Society presented Greg with the national Top Fundraiser Award for raising over $50,000 in support of cancer research.